Good Eggs Goes Beyond the Produce Box

by Sarah Henry on September 27, 2012 · 0 comments

in baking,bay area bites,food businesses

Anna Derivi-Castellanos and Lenore Estrada of Three Babes Bakeshop selecting fruit for their handmade pies.

What do you get if you marry Silicon Valley tech, innovation, and business savvy with the local, artisan food movement?

Think gourmet geeks running a one-stop online shop designed so that food producers and farmers can sell directly to a public with a seemingly endless appetite for good grub grown and produced close to home. The Internet food hub includes fishmongers and meat sellers, gluten-free bakers, baby-food makers, picklers, preservers, and pie purveyors, Yes, that’s right peeps: A subscription for fruit-filled flaky pastry is just a mouse click away.

Meet Rob Spiro and Alon Salant, co-founders of Good Eggs, a year-old start-up based in San Francisco’s Mission District — a breeding ground for new food entrepreneurs — in my story for the Bay Area News Group. And find out why local food producers — like Three Babes Bakeshop — are signing up for this new service and what consumers think too.

My favorite behind-the-story morsel that didn’t make it into the piece: A couple who recently split up, and now live in separate locations in the Bay Area, still share a pie subscription. If that’s not a testament to the tasty comfort found in the form of handmade pies by the bakeshop babes I’m not sure what is. Enjoy.

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