Giving Thanks with Cafe Gratitude

by Sarah Henry on November 24, 2010 · 18 comments

in berkeley bites,food businesses,food films,restaurant food

Cafe Gratitude's Alice Liu/Photo: Tracey Taylor

Alice Liu is the general manager of the Berkeley branch of Cafe Gratitude, a position she’s held for about a year.

Originally from Taiwan, Liu has owned her own cafe, Cones N Cakes, in the Excelsior District in San Francisco, and ran Baci, an upscale Italian restaurant in Vallejo, in the East Bay.

She got involved with Cafe Gratitude through her boyfriend, who also works for the local chain, which has five restaurants in Northern California.

The vegan, organic, mostly raw and largely gluten-free “living foods” cafe features communal tables and a menu sporting dishes that go by positive affirmations such as “I am Thankful” (Coconut Curry Soup), “I am Cheerful” (Live Sunburger) and “I am Marvelous” (Raw Cacao Mocha).

Diners can play the board game “Abounding River,” designed by the company owners, which encourages self reflection, as do the cards found on every table. Servers ask customers a question of the day, such as “What are you grateful for?” and “Who is your hero?”

Terces and Matthew Engelhart on their Be Love Farm

Cafe Gratitude is owned by Matthew and Terces Engelhart. Almost half of all produce for the restaurants comes from their biodynamic Be Love Farm in Pleasant Valley, California.

The cafe has its devotees and its detractors. The company began offering their “I am Grateful Bowl” in January 2009, as a response to the recession.  More than 200 customers request this community-funded, pay-by-donation dish every day.

Last year the East Bay Express reported that a Cafe Gratitude employee at a San Francisco location was fired, in part, for refusing to attend Landmark Education, an offshoot of the controversial Erhard Seminars Training, founded in San Francisco by Werner Erhard.

(In the 1970s and 80s EST, as it was known, held intensive and not inexpensive seminars–no bathroom breaks legend has it–that focused on personal responsibility and transformation. It was dissolved in the mid-80s following allegations around its aggressive recruitment efforts.)

A graduate of the Landmark Forum who also attends like-minded Cafe Gratitude workshops, Liu has a background in finance and lives in Oakland.

I met the 33-year-old last week at the restaurant in North Berkeley’s Gourmet Ghetto, where I noshed on “I Am Grace” (Coconut Smoothie) and “I Am Insightful” (Spring Rolls).

Thanksgiving at a Cafe Gratitude location

As they have for five years, three Cafe Gratitude locations, including Berkeley, will open their doors for free on Thanksgiving from 12 p.m. to 3 p.m.

Cafe Gratitude's version of nachos with flax chips and cashew nacho cheese

How would you describe Cafe Gratitude to someone who has never been there?

It’s a magical place where you’ll have a completely different and unique dining experience. Everyone is positive and happy. There’s a good vibe here. The food is sustainable, eco-friendly, and vegan. We’re known for our raw desserts. We celebrate abundance and practice sacred commerce, which means we believe you can be in business and treat your employees in a kind and caring way. And we call the cafe a school of self transformation.

Cafe Gratitude has its skeptics; some think it’s almost cultish. How would you respond to that charge?

We’re not a cult or religion, and employees aren’t brainwashed here. People are often fearful of something new and different or are afraid of change or moving forward.

Berkeley's Cafe Gratitude/Photo: Tracey Taylor

So people can come in here to eat and not feel like someone is going to try to sign them up for a self-empowerment workshop?

Yes, of course. We even ask people now if they’d like to hear the question of the day. Most people are open to it. Employees are encouraged to take the Landmark Forum training, which is subsidized by the company, but it’s not mandatory. Company workshops, which draw on Landmark concepts, are run on a donation basis and employees are encouraged to attend, but they’re only mandatory for restaurant managers.

Has the dispute with the former employee, chronicled last year, been resolved?

Yes, after some time passed the manager of that restaurant met with the ex-employee and that process has been completed. There has been a clearing. Both sides have moved on.

What impact have Landmark and Cafe Gratitude workshops had on you?

They’ve helped me focus on abundance, rather than dwell on resentments or negative things in my life. I’ve been able to repair my relationship with my mother and have better communication with my family in general. It’s been nothing but a positive experience for me, all my relationships, and my attitude towards life. I see things differently now, in a forgiving and more giving way.

Raw, vegan desserts: A house specialty

Does Cafe Gratitude belong in the Gourmet Ghetto?

Absolutely. Our focus is on fresh, organic, sustainable food, which is the exact same premise as Alice Waters and her California cuisine. We make everything from scratch. You won’t find a can opener in any of our restaurants or our central kitchen.

What’s your clientele like?

People who don’t know us assume we serve “hippies,” but the truth is we welcome everyone.  I would say people who dine with us are mostly very health conscious and advocates for the earth.

We also have a fair number of customers dealing with a major chronic illness like cancer, diabetes, or heart disease who want to change their eating habits for the better.

Does the restaurant have any celebrity diners?

The singer Jason Mraz is a regular and the actor Jake Gyllenhaal came in every day for a week when he was here. The singer Alanis Morisett is an advocate of what we stand for, as is the actor Woody Harrelson, who is good friends of the owners. They’ve both eaten in this location.

Where do you like to eat in Berkeley?

Corso has great food; the flavors in their pasta dishes are vibrant and alive. I like the Pakistani place Kabana and Taste of the Himalayas, the Nepalese and Indian restaurant next door, which is another advocate of sustainable eating and generosity to the community. Every Sunday they run their Karma Kitchen, where they offer a family-style combination plate with a zero bill attached (donations are accepted). There’s a line out the door for that lunch.

Cafe Gratitude logo

What are you grateful for?

My community in the Bay Area, both professionally and personally, they’re pretty mixed together. I’m part of a very supportive and loving community.

May I Be Frank, a documentary chronicling how Frank Ferrante, a 54-year-old Brooklyn transplant improved his physical and mental health after a month of eating raw at Cafe Gratitude, screens at the Berkeley restaurant on Friday, December 3 at 8 p.m.

One critic described the film as preachy but inspirational and Ferrante as looking like “the last person who would wander into a Cafe Gratitude and stay there without the use of handcuffs.” Filmmakers include Ryland Engelhart, son of the cafe founders.

[This post originally appeared on Berkeleyside.]

You might also like:

Alice Waters’ 40 Year Campaign for Good Food

10 Top Documentary Food Films

Epicurean Concierge Leads Food Lovers Through Berkeley’s Gourmet Ghetto


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{ 17 comments… read them below or add one }

Alisa Bowman November 24, 2010 at 12:57 pm

Oh, preachy or not, I wish we had a restaurant just like it near me. Sounds like an interesting spot.
Alisa Bowman´s last [type] ..How Strangers Can Save Your Marriage

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Sarah Henry November 24, 2010 at 1:13 pm

The way I see it, Alisa, there’s a place to eat here to suit everyone’s pocket book, politics, or personal philosophy.

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Kerry Dexter November 24, 2010 at 1:01 pm

I can see how this restaurant might invite controversy. I hope that they do treat their employees with respect, because their other practices sound worthwhile.

I also think there might be days when I would not be up for the question of the day! So glad they inquire whether or not a person wishes to hear it first now.

When next I’m in the area, I think I’ll pay a visit.
Kerry Dexter´s last [type] ..Best Music- 2010

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Sarah Henry November 24, 2010 at 1:14 pm

You know, I’ve only been there a couple of times in the seven years I’ve lived in Berkeley, and I don’t ever recall being asked the question of the day (which I think I would remember.)

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NoPotCooking November 24, 2010 at 4:47 pm

I think it sounds like a fun, quirky place to eat. Certainly appropriate for the area. Not sure it would fly in Buffalo but I would love to eat there at least once!
NoPotCooking´s last [type] ..Mexican Turkey Cups

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Sarah Henry November 24, 2010 at 5:48 pm

There may well be a reason that Cafe Gratitude calls the Bay Area its home base, as you point out, No Pot Cooking.

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Susan November 24, 2010 at 4:51 pm

Controversies aside, this sounds like a cool restaurant, and I’d love to check it out!

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Sarah Henry November 24, 2010 at 5:49 pm

I think a lot of people who walk through the door of Cafe Gratitude don’t know much about the place beyond its food, Susan, though I could be wrong.

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Alexandra November 24, 2010 at 6:22 pm

What I want to know is when this type of restaurant is going to reach the East Coast. Cafe Gratitude sounds quite unique. We could do with a place like this in Provincetown.
Alexandra´s last [type] ..To Beach- or Not to Beach

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Sarah Henry November 25, 2010 at 7:39 am

Unique it is, Sandy.

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Sheryl November 25, 2010 at 5:33 pm

The food sounds great, the attitude sounds right. Not sure about combining food with philosophy (if that’s what you want to call it), but it sure sounds like an interesting place that I’d check out if it were near me! Although, I must say, there’s nothing wrong with being grateful in a bowl…

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Sarah Henry November 26, 2010 at 9:16 am
MyKidsEatSquid November 26, 2010 at 8:40 am

Controversy aside, the pictures of the desserts has me wanting to make a visit. And your coconut smoothie sounds divine. So, I’m wondering, did I miss it? What are the questions of the day? Something about affirmation, I’m guessing?

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Sarah Henry November 26, 2010 at 9:07 am

Questions of the day, MKES, are things like: What are you grateful for? And: Who is your hero? And: What’s great about today?

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Casey@Good. Food. Stories. November 28, 2010 at 12:19 pm

But is the food good? I can swallow a little controversy as long as the coconut smoothie is worth it, if you know what I mean.
Casey@Good. Food. Stories.´s last [type] ..Cilantro Black Bean &amp Lime Chili

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Sarah Henry November 28, 2010 at 8:50 pm

I’m so glad someone finally asked about the food, Casey.

I’ve enjoyed their Coconut Curry Soup, Sauteed Greens, and Steamed Vegetable Bowl. Nothing fancy, just good, honest, veggies, which I frequently crave. And their smoothies and shakes are healthful AND delicious. The coconut smoothie has almond butter, dates, vanilla, and coconut milk and goes down a treat.

As for the controversy part, the New York Times ran a piece today on Landmark Forum workshops: http://www.nytimes.com/2010/11/28/fashion/28Landmark.html

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Jennifer Margulis November 29, 2010 at 8:08 pm

I wrote an article about an entire restaurant that is pay-what-you-can. I think it’s a lovely way to encourage people to REALLY think about the value of their food (that place ALWAYS has free dal and rice for anyone too poor to pay.)
Jennifer Margulis´s last [type] ..Miracles All Around Us

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